Title and ALT tags

  Make sure that your <title> elements and ALT attributes are descriptive and accurate. – from the Google webmaster guidelines 1 The importance of titles and alt tags Titles are the first thing that a person sees about your site in Google search...
Using Google Analytics to improve your Marketing [Infographic]

Using Google Analytics to improve your Marketing [Infographic]

Google Analytics provides a wealth of analytics, so much more than the basic bounce rates, exit rates and page views and deserves more focus. We like this infographic from Quicksprout since it provides more than stating the obvious metrics. Instead it shares practical...

Google begins rolling out App Indexing to its iOS apps

Google’s App Indexing technology isn’t exactly the most exciting thing to discuss, but so long as the majority of the company’s revenue still comes from search (it does), it is imperative that they figure out how to make their main business work on mobile where the...
Google Mobile Changes

Google Mobile Changes

On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be...
What Is SEO / Search Engine Optimisation?

What Is SEO / Search Engine Optimisation?

What Is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results,...